The election for state governor is a ways away, and I certainly haven’t decided on a candidate yet. But, in the early stages, I’ve been very impressed with Rick Snyder’s communication approach. His team is using a well-integrated approach using television, the Web and social media to reach key influencers. His messaging strategy is refreshing… “vote for me…I’m a nerd.”
My first glimpse of Snyder’s candidacy came through Facebook. A friend and business associate who I hold in high regard sent me a link to Snyder’s fan page. At first, I ignored the request, but it still registered with me…I really need to check this guy out.
Within 24 hours, I saw a television commercial that was a clear departure from most political advertising. Snyder didn’t try to look like a slick politician and he didn’t bash his opposition. He was straight-forward and said something along the lines of“hey, I’m a nerd. But, I have a plan.” He described his 10-point plan as something so detailed most politicians “probably won’t even read it.”
Intrigued, I went to his Web site and read the outline of the plan…it is as straight-forward and sensible as his advertising approach.
Again, I’m not ready to throw my support behind Mr. Snyder, but as a communications professional, I’m impressed. His non nonsense message is likely to resonate with voters and his media strategy will quickly and cost-effectively build a ground swell of support.